Normal view MARC view ISBD view

Pink ribbon blues : how breast cancer culture undermines women's health / Gayle A. Sulik.

By: Sulik, Gayle A.
Series: Nancy Floyd Haworth Foundation collection: Publisher: Oxford : Oxford University Press, 2012Description: lxxviii, 402 p., 4 p. of plates : col. ill. ; 21 cm.ISBN: 9780199933990.Subject(s): Breast -- Cancer -- Social aspects | Health in mass media | Women in mass media | Patient advocacyDDC classification: 616.99/449 Summary: Medical sociologist Gayle A. Sulik reveals the hidden costs of the pink ribbon as an industry, one in which breast cancer functions as a brand name with a pink ribbon logo. Based on historical and ethnographic research, analysis of awareness campaigns and advertisements, and hundreds of interviews, Pink Ribbon Blues shows that while millions walk, run, and purchase products for a cure, cancer rates continue to rise, industry thrives, and breast cancer is stigmatized anew for those who reject the pink ribbon model. Even as Sulik points out the flaws of "pink ribbon culture," she outlines the positives and offers alternatives. The paperback includes a new Introduction investigating Susan G. Komen for the Cure and a color insert with images of, and reactions to, the pinking of breast cancer.
List(s) this item appears in: Nancy Floyd Haworth Foundation
Item type Current location Collection Call number Status Date due Barcode Item holds
Paperback Paperback East Bookmobile
On East Bookmobile
600-699 616.99 SUL 2010 6/14 Available 30904000310075
Total holds: 0

Purchase of this book made possible by a grant from the Nancy Floyd Haworth Foundation, Albuquerque, NM.

"Updated with images and a new introduction on recent controversies"--Front cover.

Includes bibliographical references and index.

Medical sociologist Gayle A. Sulik reveals the hidden costs of the pink ribbon as an industry, one in which breast cancer functions as a brand name with a pink ribbon logo. Based on historical and ethnographic research, analysis of awareness campaigns and advertisements, and hundreds of interviews, Pink Ribbon Blues shows that while millions walk, run, and purchase products for a cure, cancer rates continue to rise, industry thrives, and breast cancer is stigmatized anew for those who reject the pink ribbon model. Even as Sulik points out the flaws of "pink ribbon culture," she outlines the positives and offers alternatives. The paperback includes a new Introduction investigating Susan G. Komen for the Cure and a color insert with images of, and reactions to, the pinking of breast cancer.

Copyright ©2016 New Mexico State Library, a division of the New Mexico Department of Cultural Affairs. 1209 Camino Carlos Rey, Santa Fe, NM 87507 Phone: 505-476-9700

This project is made possible by a grant from the U.S. Institute of Museum and Library Services to the New Mexico Department of Cultural Affairs under the provisions of the Library Services and Technology Act.

Powered by Koha